Roundtable
Open
For owners, MDs and finance directors of West Midlands field service and compliance businesses. What sets your value, where the sector is heading in 2027, and where AI fits.

Business insights
Repeat site visits, double entry and changes that never get billed quietly eat margin, and with it what your business is worth. This morning is about becoming worth more: better margin, less waste, and a business a buyer can trust, whether you sell in two years or never.
You’ll hear from Richard Buckland, who grew a self-funded start-up into a £64m international company, has led two successful MBOs and two acquisitions, and has worked as a CEO in PE-backed businesses.
Who it’s for
Founders, directors, CEOs and finance directors of field service and compliance businesses across the West Midlands.
The morning
8:30 arrival and a guided coffee tasting. The roundtable runs from 9:00 to 11:00, in three parts:
Finance: what sets your value, meaning EBITDA and the multiple.
Market: where the sector is heading in 2027.
Application: how AI helps protect margin and increase valuation, and where to start in the next 3–6 months.
Peer-led, off the record, no sales pitch. Seats are confirmed personally.
Key discussion points
- What acquirers actually pay for: recurring contracts, clean data and a business that doesn’t run on its owner
- The two numbers that set your value, EBITDA and the multiple, and why similar businesses get very different offers
- Which shifts in field service and compliance will move your margin and your valuation in 2027
- A 3–6 month view: which workflows to fix first, where AI fits, and what a sensible first step looks like
This morning is open to 15 owners, MDs and finance directors of West Midlands field service and compliance businesses. Seats are confirmed personally.
THE DETAILS
Date
Time
09:00
–
11:00
Location
The Grand Hotel, Birmingham
Capacity
15 places
Hosted by
Creative Ideaz
Every seat is confirmed personally. Registration is subject to approval.
What to expect
Business insights
Short, practical talks from people who’ve done it, then an honest discussion about what’s working.
Peer conversation
8 to 15 senior peers at your level, off the record. Make useful connections around your sector’s most pressing questions.
The coffee tasting
Every morning opens with a guided tasting from a specialty roaster, and a light vote to crown the morning’s favourite.
Guest pledge
Come ready to contribute, tell us what you’d like to learn, and let us know if you can’t make it. We’ll take care of the rest, including introducing you to the host.
Speakers and hosts

Guest speaker
Richard Buckland
Former CEO. Grew a self-funded start-up into a £64m international company; led two successful MBOs

Host speaker
Kash Sangha
Founder, Creative Ideaz
Event host
Nathan Anibaba
Founder, Xunlo
Your venue
The Grand Hotel Birmingham
Colmore Row, Birmingham, B3 2BS
A restored Victorian hotel on Colmore Row, opposite St Philip’s Cathedral, a short walk from Birmingham’s main stations.

Request a seat
Hosted by
Creative Ideaz
Creative Ideaz brings marketing, technology and brand under one roof. Buy a single service, embed a fractional team, or hand them the whole transformation. They meet you at your goal and at your scale.